Our mission

Since 1956, our Association’s mission has been to promote and work in the best interests of our members by optimizing the creativity and flourishing business opportunities in all sectors of Québec’s fashion industry.

As an important and vital partner for all retailers, our Association strives to mobilize the fashion industry’s apparel and accessory sectors, including their representatives, agencies and brands, to ensure that they remain competitive, grow and shine on the world’s stage.